S.W.O.T yourself!
- Lynsey Welstead
- Aug 13, 2023
- 4 min read
Conducting a personal SWOT analysis can be a helpful tool for self-assessment and identifying a career that suits you.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
Here's a step-by-step guide to performing a personal SWOT analysis:
1. Identify Your Strengths (Internal - Positive Factors):
Reflect on your skills, knowledge, and talents that you excel in.
Consider your personal qualities and characteristics that make you stand out.
Think about your achievements and accomplishments in different areas of your life.
Ask for feedback from friends, family, or colleagues to gain additional insights into your strengths.
2. Recognise Your Weaknesses (Internal - Negative Factors):
Be honest about areas where you feel you lack skills or knowledge.
Consider personal habits or traits that might be hindering your progress.
Think about any past experiences or failures that can highlight potential weaknesses.
Recognise areas where you may lack confidence or struggle to perform well.
3. Explore Opportunities (External - Positive Factors):
Identify emerging trends, industries, or technologies that align with your interests and strengths.
Look for potential career paths or job roles that leverage your unique skills.
Consider networking and building connections to discover new opportunities.
Research industries and companies that have a demand for your skill set.
4. Assess Potential Threats (External - Negative Factors):
Be aware of external factors that could pose challenges to your career aspirations.
Consider economic conditions, industry changes, or job market competition.
Identify areas where your weaknesses might be a disadvantage.
Think about potential obstacles that could hinder your career growth.
5. Analyse the Results and Draw Conclusions:
Review the information gathered from each section of the SWOT analysis.
Look for patterns or connections between your strengths, weaknesses, opportunities, and threats.
Consider how your strengths can be leveraged to take advantage of opportunities.
Develop strategies to address weaknesses and overcome potential threats.
6. Match Your SWOT Analysis to Career Options:
Based on your SWOT analysis, explore career options that align with your strengths and opportunities.
Look for roles that allow you to maximise your strengths and work on improving weaknesses.
Consider how your skills and qualities can contribute to the success of specific careers.
7. Seek Guidance and Feedback:
Talk to career counsellors, mentors, or professionals in fields of interest for guidance.
Seek feedback from individuals who have experience in the career paths you are considering.
Discuss your SWOT analysis with others to gain different perspectives.
Remember that a SWOT analysis is just one tool to help you assess your career options. It should be used in conjunction with self-reflection, research, and gaining practical experience in potential fields of interest. Be open to exploring different paths and be flexible as you learn more about yourself and your career preferences.
In addition to a SWOT analysis, several other tools and methods can be used to assess yourself and determine a career that suits you.
These tools can provide valuable insights and compliment the information gathered from a SWOT analysis. Here are some alternative tools:
Career Assessments and Tests: Online career assessments, personality tests, and aptitude tests can help identify your interests, strengths, and potential career matches. Some popular assessments include Myers-Briggs Type Indicator (MBTI), Strong Interest Inventory, and CliftonStrengths (formerly known as StrengthsFinder).
Values Clarification Exercises: Understanding your core values can be essential in choosing a career that aligns with your principles. Values clarification exercises help you identify what matters most to you in your work and personal life.
Skills and Competency Matrix: Create a matrix that lists your skills, competencies, and experiences. Use this matrix to match your abilities with the requirements of different career options.
Career Coaching and Counselling: Working with a career coach or counsellor can provide personalised guidance and support in identifying suitable career paths based on your strengths, interests, and goals.
Informational Interviews: Conduct informational interviews with professionals in fields you're interested in. These conversations can provide valuable insights into different career options and help you understand the day-to-day realities of specific roles.
Job Shadowing and Internships: Participate in job shadowing experiences or internships to gain hands-on exposure to potential careers. These opportunities allow you to experience the work environment firsthand.
Networking and Professional Associations: Engage with professional networks and associations related to your areas of interest. Networking can lead to valuable connections and opportunities within specific industries or professions.
Online Career Research Tools: Utilise online resources like the Occupational Outlook Handbook, LinkedIn, industry-specific websites, and career forums to research different careers and their requirements.
Visualising Your Ideal Career: Take some time to visualise your ideal career and work environment. Create a vision board or write a journal describing your dream job to clarify your aspirations.

Personal Development Journals: Keep a journal to reflect on your experiences, successes, challenges, and personal growth. Regular journaling can provide insights into your evolving career preferences.
Remember that no single tool can provide a definitive answer to the ideal career for you. A combination of self-assessment tools, personal reflection, research, and practical experiences can help you make informed decisions about your career path.
Be patient with the process, and be open to exploring new possibilities as you learn more about yourself and the world of work.
Did you proactively change your career following a self analysis and then followed it up with moving forward with change in job? Let us know at Tees Talks.
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